Marketing ownership

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Owned by Content & Docs

 Individual owner
Alternative guidesIan
AI integrationsLior
Docs & tutorialsSee docs ownership
Influencer sponsorshipsIan
Marketing dashboardsAndy
NewsletterAndy
Newsletter sponsorshipsIan
SEO (general / technical)Andy
SEO landing pagesAndy
Social mediaAndy
Product comparisonsIan
Where people hear about usAndy

Owned by Words & Pictures

 Individual owner
Art requests / hedgehogsLottie
Case studiesJoe
ChangelogJoe
Emailing customersJoe
EventsJoe
Incident responseJoe
In-app notificationsJoe
Merch designLottie
Merch promotionLottie
Merch stock / shippingKendall
Onboarding emailsJoe
Paid AdsJoe/Andy
PartnershipsJoe
Product announcementsJoe
Reward packagesJoe
Startup programJoe
Team member profile picsLottie
YC batch engagementJoe

Owned by Website & Vibes

 Individual owner
Community featuresCory & Eli
Docs layout and navigationCory & Eli
HomepageCory & Eli
Merch store frontendCory & Eli
Merch store backendEli
Max AICory & Eli
Pricing pageCory & Eli
Product page designCory & Eli
Website backendEli
Website searchEli

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Value proposition

PostHog's main value proposition, outlined below, is structured like a story: The proposition we make (e.g. Have more fun at the arcade ) The challenge before PostHog (e.g. Most arcade games are for one player ) The experience of this challenge (e.g. It's not fun to play on your own ) The solution PostHog offers (e.g. Our arcade game has a two-player mode ) The result of the solution (e.g. You'll have twice as much fun ) An all-in-one platform for product engineers PostHog…

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